Zero In Wisconsin


560 people died on Wisconsin roads in 2015.

Some deaths were caused by speeding while others were a result of drunk driving, or not wearing a seat belt. Tragically, these deaths affect many lives and cause great pain to thousands of people throughout the state. Fortunately, you can help change that number.

The Wisconsin Department of Transportation and our traffic safety partners have launched the Zero In Wisconsin campaign to help save lives and reduce the number of traffic deaths annually in Wisconsin.

In Wisconsin, our ZERO VISION means that any preventable traffic death is one too many. By staying within the speed limit, being sober behind the wheel, and buckling up, you can do simple things that can turn nearly 500 annual deaths into zero.

Clip it or Ticket


In the latest Click It or Ticket commercials, Donald Driver—the Packers’ all-time leading receiver—had fun surprising customers at a popular Milwaukee barbershop. They came in for a shave and left with a life-saving message about wearing their seat belts. Take the Driver Safety Quiz for a chance to win a football autographed by Donald Driver. Buckle up—every trip, every time—and let’s achieve zero deaths on Wisconsin roads.