Zero In Wisconsin


498 people died on Wisconsin roads in 2014, which was the first time below 500 fatalities since 1943.

Some deaths were caused by speeding while others were a result of drunk driving, or not wearing a seat belt. Tragically, these deaths affect many lives and cause great pain to thousands of people throughout the state. Fortunately, you can help change that number.

The Wisconsin Department of Transportation and our traffic safety partners have launched the Zero In Wisconsin campaign to help save lives and reduce the number of traffic deaths annually in Wisconsin.

In Wisconsin, our ZERO VISION means that any preventable traffic death is one too many. By staying within the speed limit, being sober behind the wheel, and buckling up, you can do simple things that can turn nearly 500 annual deaths into zero.

July is prime time for motorcycle safety:


More than a half million Wisconsin residents have a motorcycle license or permit. As motorcycles grow in popularity among men and women of all ages, safety is a constant concern. Watch the “Riding in Wisconsin: 5 Stories—One Vision” video to learn how to prevent injuries and deaths from motorcycle crashes.