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Safe Winter Driving Campaign

Cars on Ice - Media Campaign

In Wisconsin, winter comes on fast and furious.  Unfortunately, when this happens many drivers don’t alter their driving habits to accommodate for winter’s hazardous driving conditions.  Check out the new CARS ON ICE TV commercial and videos, including an interview with Olympic gold medal winner Casey FitzRandolph, for tips on how to drive safely this winter.  Plus, check out the Wisconsin Department of Transportation’s official Safe Winter Driving tips.  Driving safely in snow and ice is another way we can all work together to achieve zero deaths on Wisconsin’s roadways.

Safe Winter Driving Tips

• Clear snow and ice from all windows and lights.
• Pay attention.
• Leave plenty of room for stopping.
• Leave room for maintenance vehicles and plows.
• Know the current road conditions.
   Click here for the most current winter road conditions.
• Use brakes carefully.
• Watch for slippery bridge decks.
• Don't use your cruise control in wintry conditions.
• Don't get overconfident in your 4x4 vehicle.
• Do not pump anti-lock brakes.
• Look farther ahead in traffic than you normally do.
• Remember that trucks are heavier than cars.
• Go slow!

Click here for more details.

All external hyperlinks are provided for your information and for the benefit of the general public. The Wisconsin Department of Transportation does not testify to, sponsor or endorse the accuracy of the information provided on externally linked pages.

Questions about the content of this page:
Steven Olson, steve.olson@dot.wi.gov
Last modified: November, 2011