Wisconsin Department of Transportation


Zero In Wisconsin Emblem

498 people died on Wisconsin roads in 2014, which was the first time below 500 fatalities since 1943.

Some deaths were caused by speeding while others were a result of drunk driving, or not wearing a seat belt. Tragically, these deaths affect many lives and cause great pain to thousands of people throughout the state. Fortunately, you can help change that number.

The Wisconsin Department of Transportation and our traffic safety partners have launched the Zero In Wisconsin campaign to help save lives and reduce the number of traffic deaths annually in Wisconsin.

In Wisconsin, our ZERO VISION means that any preventable traffic death is one too many. By staying within the speed limit, being sober behind the wheel, and buckling up, you can do simple things that can turn nearly 500 annual deaths into zero.

Designate before you celebrate St. Patrick’s Day

Approximately 10 percent of Wisconsinites claim at least a wee bit of Irish ancestry. However, for other Wisconsinites without a drop of Irish blood, St. Patrick’s Day is still a great time to celebrate with families, friends and anyone wearing green. But before you celebrate, designate a sober driver. The designated driver selector and other features on the free Drive Sober mobile app can help. Since its launch on St. Patrick’s Day 2013, nearly 60,000 people have downloaded the Drive Sober app:

Now you can download the DRIVE SOBER App and watch the mobile app TV commercial

Questions about the content of this page:
Steven Olson, steve.olson@dot.wi.gov
Last modified: October 2014

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