Wisconsin Department of Transportation

ZERO IN WISCONSIN

Zero In Wisconsin Emblem

498 people died on Wisconsin roads in 2014, which was the first time below 500 fatalities since 1943.

Some deaths were caused by speeding while others were a result of drunk driving, or not wearing a seat belt. Tragically, these deaths affect many lives and cause great pain to thousands of people throughout the state. Fortunately, you can help change that number.

The Wisconsin Department of Transportation and our traffic safety partners have launched the Zero In Wisconsin campaign to help save lives and reduce the number of traffic deaths annually in Wisconsin.

In Wisconsin, our ZERO VISION means that any preventable traffic death is one too many. By staying within the speed limit, being sober behind the wheel, and buckling up, you can do simple things that can turn nearly 500 annual deaths into zero.

May is Click It Or Ticket Enforcement Month.

Gas Station Surprise! Do you always wear your seat belt? Check out new candid camera videos shot with DOT spokesman Donald Driver. You never know when Donald Driver himself is watching you!

Driver Surprise Seat Belt Spots:

 

Take the Driver Safety Quiz for a chance to win an AUTOGRAPHED DONALD DRIVER FOOTBALL!

Questions about the content of this page:
Steven Olson, steve.olson@dot.wi.gov
Last modified: May 2015

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