Wisconsin Department of Transportation


Zero In Wisconsin Emblem

498 people died on Wisconsin roads in 2014, which was the lowest number of deaths and the first time below 500 fatalities since 1943.

Some deaths were caused by speeding while others were a result of drunk driving, or not wearing a seat belt. Tragically, these deaths affect many lives and cause great pain to thousands of people throughout the state. Fortunately, you can help change that number.

The Wisconsin Department of Transportation and our traffic safety partners have launched the Zero In Wisconsin campaign to help save lives and reduce the number of traffic deaths annually in Wisconsin.

In Wisconsin, our ZERO VISION means that any preventable traffic death is one too many. By staying within the speed limit, being sober behind the wheel, and buckling up, you can do simple things that can turn nearly 500 annual deaths into zero.

Download the DRIVE SOBER app!

Now you can download the DRIVE SOBER App to share with friends and join the ZERO IN WISCONSIN effort. The app includes Find A Ride, Blood Alcohol Estimator and Designated Driver Selector features to help you get home safe and achieve zero preventable deaths on Wisconsin roadways!

Watch the updated 10 Stories, One Vision Video:

Questions about the content of this page:
Steven Olson, steve.olson@dot.wi.gov
Last modified: October 2014

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