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Media Campaign

A variety of media components have been created as part of the Zero In Wisconsin campaign to help communicate the ‘zero vision’ to different audiences. These include broadcast, online and print media with messaging intended to raise awareness of the campaign using impactful messages and visuals showing the consequences that poor behavior can have.

Commercials are also intended to make individuals realize that by making simple changes in their driving behavior that they can make a difference and turn 500 annual deaths into zero.

The Zero In Wisconsin campaign will also support other programs including the Click It or Ticket, seat belt enforcement campaign and the Drunk Driving Over The Limit, Under Arrest, impaired driving enforcement campaign which occur throughout the year

http://www.dot.wisconsin.gov/safety/motorist/media/index.htm

TV Commercials Radio Commercials Videos

All external hyperlinks are provided for your information and for the benefit of the general public. The Wisconsin Department of Transportation does not testify to, sponsor or endorse the accuracy of the information provided on externally linked pages.

Questions about the content of this page:
Steven Olson, steve.olson@dot.wi.gov
Last modified: March, 2011