Media Campaign


In our effort to reduce the number of preventable deaths on Wisconsin roadways to ZERO, we have produced a variety of media components that address all safety programs, including impaired driving, distracted driving and occupant protection. These include award-winning television and radio commercials that raise awareness of the campaign while helping Wisconsin residents understand that by making simple changes in their driving behavior, they can make a big difference in helping to turn over 500 annual deaths into zero.

Please take some time to view and listen to these safety messages, as well as send this link to family and friends, in order to help us to achieve ZERO IN WISCONSIN!

More Motorist Safety media campaigns from the DOT and NHTSA.

Unique vehicle to prevent drunken driving wins national advertising award

Choose Your Ride vehicle

Approximately 86 percent of Wisconsin motorists buckle up, which is an all-time high. However, that percentage still lags behind the national average. Learn more about seat belt safety.