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Understanding the distracted brain

In January 2004, at 4:00 p.m., in Grand Rapids, Michigan, a 20-year-old woman ran a red light while talking on a cell phone. The driver’s vehicle slammed into another vehicle crossing with the green light directly in front of her. The vehicle she hit was not the first car through the intersection, it was the third or fourth. The police investigation determined the driver never touched her brakes and was traveling 48 mph when she hit the other vehicle.

The crash cost the life of a 12-year-old boy. Witnesses told investigators that the driver was not looking down, not dialing the phone, or texting. She was observed looking straight out the windshield talking on her cell phone as she sped past four cars and a school bus stopped in the other south bound lane of traffic.

Distracted drivers experience what researchers call inattention blindness, similar to that of tunnel vision. Drivers are looking out the windshield, but they do not process everything in the roadway environment that they must know to effectively monitor their surroundings, seek and identify potential hazards, and respond to unexpected situations

Click here to learn more about distractions while driving.

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Questions about the content of this page:
Steven Olson, steve.olson@dot.wi.gov
Last modified: March, 2011