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Why ZERO IN WISCONSIN?

Wisconsin ended 2009 with the fewest traffic fatalities in more than 65 years. But this encouraging news is little consolation to the families and friends of the more than 500 people who died in traffic crashes last year.

Because most traffic crashes are caused by motorists’ behavior such as speeding, driving while impaired and not wearing safety belts, we know that most of these deaths were preventable.

To deliver the message that even one preventable death is one too many, the Wisconsin Department of Transportation and our traffic safety partners have launched the Zero In Wisconsin campaign.

With the Zero In Wisconsin campaign, we will demonstrate clearly and intensely how simple changes in driving behavior and habits—changes we can all live with—will prevent motorists from injuring and killing themselves or others.

Simply put, in Wisconsin, the only acceptable number of traffic deaths is ZERO.

According to the state's Highway Safety Plan, the vision for the Department of Transportation, Bureau of Transportation Safety is zero fatalities. Wisconsin does not tacitly accept deaths and injuries; its citizens and state policy makers work toward achieving zero fatalities and incapacitating injuries on our roadways. Our ‘zero vision’ is that any preventable death is one too many and we work toward saving as many lives as possible using the resources available.

All external hyperlinks are provided for your information and for the benefit of the general public. The Wisconsin Department of Transportation does not testify to, sponsor or endorse the accuracy of the information provided on externally linked pages.

Questions about the content of this page:
Steven Olson, steve.olson@dot.wi.gov
Last modified: January, 2009